This 1998 movie "Blade" by Stephen Norrington was another pivotal sonic shift in cinema, specifically with the CD soundtrack. The film, which is a hybrid of action, horror, and superhero, used its soundtrack to strengthen its marketing, further contributing to its popularity. 

The "Blade" soundtrack had a wide range of artists on it, including some of the most popular hip-hop and electronic artists that were matched to the film’s urban landscape and audience. 
Songs by Mystikal, Bizzy Bone, Mob Deep, EPMD, Junkie XL, Prodigy, Roger Sanchez, DJ Krush AND A LOT MORE served to balance the film’s visceral mood and appealed to fans of these artists.

This partnership between film and music generated an opportunistic interplay beyond traditional advertising. 

In addition, the soundtrack was an advertising medium, bringing in an extra source of revenue and brand exposure. By making the soundtrack an important part of the "Blade" experience, marketers capitalized on music’s newfound popularity and kept the film culturally current. So the "Blade" soundtrack was an example of how music could help make movies market themselves to a wider audience and maximise sales.